What we can learn from a restaurant called Martino in Ghent
Sponsoring is not about being seen. It is about being chosen again. Martino taught us what that really means....
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Plainspoken thinking about sponsorship ROI.
Plainspoken thinking about sponsorship ROI.
Sponsoring is not about being seen. It is about being chosen again. Martino taught us what that really means....
The future sponsorship package will not be a bundle of logos tied to external reach. It will be an agreement about access to an audience that chose to show up....