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Sponsorship without excuses

If you can’t explain the ROI, you don’t own it.

TheROIofSponsoring.com is a place for sponsorship managers who are done hiding behind vague numbers and polite slides.

Here we make sponsorship understandable, measurable, and defendable, in normal human language.

Not later. Now.

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  • Why right holders should act like media publishers (and why this has nothing to do with TV)

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  • What we can learn from a restaurant called Martino in Ghent (and why data matters more than you think)

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Yf Brodala
yf.brodala@gmail.com
0032 473 27 53 36

Brand & Media Lead Sunweb Group
Board Member Belgian Sponsorship Association
Lecturer CMM at UCLL

Tim van den Bergh
tim@rocktheplane.com
0032 496 10 51 40

Entrepreneur/Investor
Former CCO Sunweb Group

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