Why right holders should act like media publishers (and why this has nothing to do with TV)
Most right holders still think of media as something [...]
If you can’t explain the ROI, you don’t own it.
TheROIofSponsoring.com is a place for sponsorship managers who are done hiding behind vague numbers and polite slides.
Here we make sponsorship understandable, measurable, and defendable, in normal human language.
Not later. Now.
Most right holders still think of media as something [...]
There’s a restaurant I’ve been going to for about [...]